Isenseven – Don’t Panic (2010)

With the 09/10 season came a very very big change for Isenseven. After “Let’s Go Get Lost” the producers felt burnt out and nobody was quite sure what to do next. Vincent and Felix were seeking to explore their careers as filmmakers on different paths. And obviously Alex would not be able to run the show on his own. But he was determined to make it happen and also Vince and Felix wanted to do everything in their power to help Alex continue making the film. This was when our friends at Pleasure Magazin stepped in and offered to help. Their argument was that Isenseven is an essential part of the European and specifically the German snowboard world and it would be a shame to see it all end. So they proposed buying the name rights to Isenseven and supporting Alex in production of the films. And so it was that the Isenseven office in Munich was dissolved, Alex moved his workplace into the Pleasure office and all the sudden there was additional man/womanpower from Pleasure behind the films and editor in chief Bene became executive producer. So you could basically say that Pleasure saved Isenseven. Thanks for that, homies!

Although Vince and Felix went on their own journey with their new careers as commercial filmmakers, they still helped out in the process of making the film. Vincent stepped in to edit some of the film with Alex and he directed the Marco/Fips part, intro and outro. Felix directed and edited Alex Tank’s part and was responsible for most of the cinematography in his section.
Obviously it was also time to step up our filming game as well and we brought in our friend Tom Eliott as fulltime filmer who traveled with the crew 24/7 and also was involved in directing intros and editing some parts.

Don’t Panic! also marked the year where a whole bunch of new riders were introduced along with a big part of the original crew from the last year. We were joined by our very first Swiss riders David Bertschinger Karg aka DBK and Colin Frei. Longtime Isenseven friend Benny Wetscher from Zillertal finally spent his first season filming with us. Hailing from Norway were Sindre Iversen and Gjermund Braaten and finally we also had an Italian repping the crew with Simon Gruber. And now that we brought in a filmer from the UK (Tom) we were able to complete that lovely British humour in the crew with Scottish rider Gary Greenshields.

Like every season we did the mandatory trips to Norway, Sweden, the Alps and the USA and finally got to spend a lot of time filming in Switzerland with our new Swiss homies. Some weirder trips did unfold that year too. A crew of powder-oriented riders went to Kirovsk, Russia to film some nice backcountry riding in early spring. But when they got there, there was no more powder to be found and all that was left to do was hit street spots in the old mining city. Our filmer friend Niclas Löffler did a trip to Svalbard with Marco and André Kuhlmann where they camped out in the wild and had to watch out for polar bears. And thanks to a pretty good winter back home, we actually got some pretty good days filming with Marco and Fips in our hometown of Munich.

Featured riders:
Fredrik Evensen, Marco Smolla, Ludwig Lejkner, Christophe Schmidt, Fips Strauss, Tobi Strauss, Alex Tank, Tom Klocker, David Bertschinger Karg, Colin Frei, Benny Wetscher, Sindre Iversen, Simon Gruber, Gary Greenshields, Gjermund Braaten