The Meaningless Pursuit of Snow

Patagonia obtained footage shot in the Ecrins National Park in compliance with the rules enforced by the Ecrins National Park.

Riding powder is a useless pursuit—yet people across the globe devote their lives to earning their turns. The Meaningless Pursuit of Snow follows five such characters, united by their search for the same essentials: a connection to nature, the joy of the struggle and a backcountry community they call home.​

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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.